Thoughtful growth for purposeful brands.

We act as your in-house team driving purposeful, sustainable growth.

Your sales, thoughtfully supported.

At FÀS, we believe in fostering intentional growth for thoughtful brands. Our approach merges creativity with clarity, ensuring each brand flourishes in alignment with its core values and goals.

FOUNDER PROFILE

I’m Alexandra, a wholesale sales specialist with 15+ years’ experience helping luxury and premium fashion brands across the UK, Europe and North America tell stronger stories and succeed in new markets. From building partnerships with retailers or supporting private-label development for brands, I’ve learned that great wholesale is about people, timing, trust and protecting a brand’s creative identity.

The wholesale landscape has shifted and the traditional agency model no longer fits how brands want to work. Many now need a more flexible, strategic partner; someone who understands the commercial realities of wholesale but also the creative nuance of seasonal planning, market timing and brand storytelling.

I created FÀS to offer exactly that; a modern, adaptive approach that blends commercial expertise with creative understanding. Through my own experience and a wider ecosystem of trusted creatives, manufacturers and specialists, I support brands with the right insight at the right time without the rigidity of a traditional agency.

FÀS exists to help thoughtful brands grow with purpose.

OUR SOLUTIONS

At FÀS, we aim to deliver strategic wholesale sales support, championing growth through meaningful partnerships, brand activations, trade shows and new market development.

1. SALES STRATEGY & GROWTH
Tailored wholesale plans and buyer introductions.


2. MARKET EXPANSION
Supported entry into UK, EU, US and Asia.


3. TRADE SHOW/BRAND ACTIVATIONS SUPPORT
Planning, presentation and on-site representation.


4. DEPARTMENT STORE ACTIVATION
Introduction, placement, negotiation and onboarding.


5. SEASONAL PLANNING & DEVELOPMENT
End-to-end support to create market-aligned, timely, value led collections.


6. CONSULTING & PROJECTS
Short or long-term partnerships.

THE JOURNEY

Stage 1: Discover
We’re introduced or you reach out.
We have an open conversation about your brand, ambitions and where you’d like to grow.

Stage 2: Explore
We take a closer look at your product, pricing and current positioning.
Together, we explore your wholesale potential and ideal markets.

Stage 3: Connect
We decide if we’re the right fit to move forward.
We outline how FÀS can best support your next stage of growth.

Stage 4: Define
We agree a clear scope of work, goals and timelines.
Everything is transparent, considered and tailored to you.

Stage 5: Onboard
We formalise the partnership and gather what we need to represent you well.
Your brand is prepared thoughtfully for market.

Stage 6: Partner
We actively represent your brand — opening doors, building relationships and driving sales.
You have consistent support and strategic guidance throughout.

Stage 7: Evolve
We review progress regularly.
We refine, expand and grow in a way that feels aligned and sustainable.

FINANCIALS

No unnecessary overheads, just meaningful growth partnerships

From 5-15%
COMMISSION ONLY
Our commission-based model allows brands to pay only for sales achieved, ensuring a partnership that aligns our success with yours, fostering mutual growth and accountability.

From £250
HYBRID / POA MODEL
For projects that combine strategic development and active sales, we offer a tailored approach with pricing available upon application, ensuring flexibility and value based on the scope of work agreed.

From £750
PROJECT / RETAINER BASED
For strategic or developmental work, we offer project-based fixed fees, providing clear cost structures for short-term engagements while focusing on achieving meaningful results without ongoing commitments.

Need more information on our pricing?

Get in touch

BRANDS

In both my private label and direct brand capacities, I have worked with a selection of clients that include:

ANTHROPOLOGIE
LIBERTY
SELFRIDGES
NORDSTROM
SAKS
EL CORTE INGLÉS
PRINTEMPS
GLOBUS
RALPH LAUREN
BURBERRY
J.CREW
DUNHILL

BARBOUR
FILSON
HUGO BOSS
BROOKS BROTHERS
AGENT PROVOCATEUR
TOMMY HILFIGER
ECHO DESIGN
TORY BURCH
LULU & GEORGIA
WORLD DUTY FREE
HISTORIC SCOTLAND
TKMAXX

  • "Alex has a strong commercial mindset and a real talent for growing and nurturing wholesale accounts. She balances targets with genuine care for brand alignment and long-term partnerships, always delivering results with professionalism and warmth. Any brand would be lucky to have Alex on their team, she brings energy, integrity and impact to everything she does."

    —Yvonne Corbett, Head of Brand at TBCo

  • I had the pleasure of working with Alex for several years, and she is truly one of a kind. Her thoughtful, values-driven approach to wholesale growth and strategy is both refreshing and impactful. She pairs sharp strategic instincts with heart, integrity, and deep industry insight. I wish everyone I worked with could be like Alex. 

    — Josie Wilson, Buyer at Lulu and Georgia

  • I can’t recommend Alex highly enough. With years of experience in sales, wholesale, and brand strategy, she has an unparalleled understanding of the fashion industry and global markets. No one knows the landscape better or navigates it with her insight and precision. Beyond her expertise, Alex is incredibly personable, approachable, and genuinely invested in the success of those she works with. She always has her finger on the pulse of industry trends and market insights, bringing creative energy to every project. She goes above and beyond in everything she does, and working with her is not just productive, it’s inspiring. Any brand would be lucky to have her guidance.

    — Rosie Sugden, Founder at Rosie Sugden

  • I worked closely with Alex on launching a new brand into Nordstrom. She combines strong commercial instinct with integrity, and has a natural read on product, positioning and sales.She understands both the creative and operational sides of wholesale growth, making her an invaluable partner for any brand looking to scale thoughtfully.

    — Anaya Curry, Buyer at Nordstrom

  • I have worked with Alex on a number of projects now. Her openness to new ideas, collaborative mindset and clear creative direction results in both an enjoyable and productive creative process.

    —Finlay Hogg, Creative Director at innocent drinks

  • Alex is driven, professional and knows the wholesale and retail world inside out. She’s great at building genuine connections and strong client relationships, and leads with a mix of big-picture vision, attention to detail and a supportive approach that brings out the best in others. Always inspiring to work with and full of positive energy.

    — Jade Milne, Women’s Casual Apparel & Sleepwear Designer

LETS CHAT

Ready to start your FÀS journey? Every great partnership begins with a simple hello.

Let’s grow, thoughtfully.