"Alex has a strong commercial mindset and a real talent for growing and nurturing wholesale accounts. She balances targets with genuine care for brand alignment and long-term partnerships, always delivering results with professionalism and warmth. Any brand would be lucky to have Alex on their team, she brings energy, integrity and impact to everything she does."

—Yvonne Corbett, Head of Brand at TBCo

I had the pleasure of working with Alex for several years, and she is truly one of a kind. Her thoughtful, values-driven approach to wholesale growth and strategy is both refreshing and impactful. She pairs sharp strategic instincts with heart, integrity, and deep industry insight. I wish everyone I worked with could be like Alex. 

— Josie Wilson, Buyer at Lulu and Georgia

I can’t recommend Alex highly enough. With years of experience in sales, wholesale, and brand strategy, she has an unparalleled understanding of the fashion industry and global markets. No one knows the landscape better or navigates it with her insight and precision. Beyond her expertise, Alex is incredibly personable, approachable, and genuinely invested in the success of those she works with. She always has her finger on the pulse of industry trends and market insights, bringing creative energy to every project. She goes above and beyond in everything she does, and working with her is not just productive, it’s inspiring. Any brand would be lucky to have her guidance.

— Rosie Sugden, Founder at Rosie Sugden

I worked closely with Alex on launching a new brand into Nordstrom. She combines strong commercial instinct with integrity, and has a natural read on product, positioning and sales.She understands both the creative and operational sides of wholesale growth, making her an invaluable partner for any brand looking to scale thoughtfully.

— Anaya Curry, Buyer at Nordstrom

I have worked with Alex on a number of projects now. Her openness to new ideas, collaborative mindset and clear creative direction results in both an enjoyable and productive creative process.

—Finlay Hogg, Creative Director at innocent drinks

Alex is driven, professional and knows the wholesale and retail world inside out. She’s great at building genuine connections and strong client relationships, and leads with a mix of big-picture vision, attention to detail and a supportive approach that brings out the best in others. Always inspiring to work with and full of positive energy.

— Jade Milne, Women’s Casual Apparel & Sleepwear Designer

Alex led the wholesale development of TBCo into Anthropologie with a real understanding of both the commercial and creative sides of the business. She grew the categories thoughtfully and was always knowledgeable and collaborative. She has a quiet way of making things happen and the results speak for themselves.

— Emma Cubley, Buyer at Anthropologie